Calling for product ideas that cause a pre-teen ruckus

Obesity and inactivity: These are two villians often mentioned whenever people lament today's media and the state of kids' play. A new project called Ruckus Nation, run by the non-profit Hope Lab, aims to change that. It has launched a national competition to trigger the creation of new products that can make a dent in the obesity epidemic.

The deadline is November 20th. Teams of up to 6 people can apply. The challenge is to propose an idea for a product -- toy, game, web site, you name it -- that will make middle-school students get up, move and have fun. Winners get cash ($75,000 to the top winner) and the chance to have their proposals turn into real prototypes for testing.

As Ruckus Nation put it on their site:

Whether you’re a college student in Cape Town, a soccer coach in Savannah,
a grandparent in Guntur, an engineer in Nanjing, or a kid in Ketchikan, we’re
betting you have a product idea that could make a difference.