What are they listening to?

Disney has hired Arbitron to help it track the listening behavior of children and adolescents, according to Radio Ink and Cynopsis: Kids. As Cynopsis wrote, "This marks the first time that Arbitron will measure the radio listening behavior of kids and tweens."

So how much do teens listen to the radio in the first place? Here's some new data about online listening that provides some answers. Arbitron released some early results yesterday from its study, with Edison Media Research, about online listening habits. The company says that 33 million Americans age 12 or older listen to a radio station over the Internet during an average week (an increase from 29 million one year ago) and that there is also a strong connection between online radio listening and social networking sites.