Au contraire. There's so much more to learn.
My audience included observant librarians, parents, preschool educators and home-care providers who offered some troubling anecdotes about electronic media. I know, I know, these are just anecdotes. There's no science behind this. And anecdotes of positive moments with e-media can gush forth too. (See my posts from June, for example.) But we are missing something if we don't listen to these stories:
- A preschool teacher who watches parents pull up in their minivans to drop off their children each morning. The vans, she said, have DVD players running in the back, with children watching their shows to keep them occupied for the 10-minute trip to school. It used to be, this teacher lamented, that parents would use that car trip to talk to their kids about what they viewed out the window.
- A home-care provider had to argue against TV use with a mother who insisted that her child watch Caillou all morning.
- A parent described how, to avoid provoking tantrums in her 2-and-half year old who wanted to watch DVDs during car rides, she resorted to telling her child that the DVD player wasn't working and "needed to be charged."
- A librarian said she once helped a father who wondered if there were any videos available that teach children how to use a fork. Couldn't you teach him when you are eating dinner together? she asked. He could, he said, but usually they watched TV as they ate.
2 comments:
Lisa, thanks for another thought-provoking post. This one called to mind a dimly-remembered print ad from early '80s that said something like "If you smoke, please try Carlton." The line, promoting a low-tar, low-nicotine cigarette, positioned the brand as a kind of "less-bad" alternative to a product which was starting to be perceived (in this case rightly) as detrimental.
I agree wholeheartedly that with kids' video, content matters. The thought of a Caillou marathon makes me wince. But the sheer quantity of viewing, and its context, also cause me concern. Filling a 10-minute car ride with yet more screen time seems like just throwing in the towel.
My opinion is that, on average, kids in America watch too much video. And I say this (full disclosure) as someone who makes video for kids. The reason I mention the Carlton ad is that parents DO let their kids watch video, if sometimes grudgingly. My hope is that those parents try to keep the amount of viewing within reason and keep the content as benign as possible. We position our DVDs as less like candy and more like fresh fruit. Kids eagerly consume both of them, but only the latter has nutritional value.
Michael Rachap
President
The Readeez Company
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